Sananda Sharangi

Marketing Analyst
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About

Welcome to my digital portfolio! I’m passionate about blending creativity, data, and strategy to craft impactful marketing solutions that drive real results. With a background in science and business, I enjoy exploring how insights, innovation, and empathy can come together to build meaningful brand experiences and solve complex problems. Currently pursuing my Post Graduate Diploma in Management, I’m driven by curiosity and the desire to learn, adapt, and grow. I’m especially interested in areas like consumer behavior, digital strategy, and sustainable business innovation. Here, you’ll find a glimpse of my academic projects, certifications, and personal initiatives that reflect my journey of learning and creating. Whether it’s designing campaigns, analyzing data, or brainstorming fresh ideas—I approach every opportunity with energy, purpose, and a desire to make a difference.

Think || Analyze || Create.

Strategic marketer with an analytical mindset—turning data into decisions through design thinking and creative problem-solving.

Birthday: 20 Jan 1999
Website: sanandasharangi.online
Phone: +91 9064134105
City: Gurgaon, India

Age: 26
Degree: MBA
Email: s.sharangi04@gmail.com

Skills

My toolkit: analytical depth, creative vision, and a strategic mindset—built to solve, adapt, and deliver

Python 90%

Advanced Excel 90%

Power BI 95%

Machine Learning 80%

Deep Learning 65%

SQL 50%

Tableau 70%

Adobe Illustrator 75%

Canva 100%

Statistical Analysis 90%

Design Thinking 90%

Social Media management 90%

Business Forecasting 90%

Market Research 90%

GTM Strategy 90%

Digital Marketing 90%

Customer Journey Mapping 90%

Brand & Product Management 90%

Resume

Bharti Airtel – Marketing Analyst Intern April–June 2024

Developed a comprehensive Go-To-Market (GTM) strategy for Airtel Airfiber, identifying target audience and market positioning.
Performed data-driven Voice of Customer (VOC) analysis to create consumer personas and enhance marketing strategies.
Created a performance dashboard to provide actionable insights, improving the effectiveness of marketing campaigns, leading to a 20% increase in sales.
Engaged with multiple stakeholders to align sales strategies with marketing initiatives, supporting pre-sales and business development efforts.

Academics/Live Projects

Projects & Research

Integrated Marketing Communication Live Project – Dec 2024
Advertisement campaign creation for Our Mitti Foundation NGO.
Machine Learning Project (Supervised and Unsupervised Learning) – Sep 2024
Used regression analysis and clustering to identify churn drivers and segment customers, informing targeted retention strategies.
Project on Business Forecasting Methods – Sep 2024
Analyzed 10 years of Air India passenger data using different forecasting models to forecast travel demand trends and seasonality.
Analytics Project – Jul 2024
Focused on data manipulation, statistical analysis, and data visualization using Python and Power BI.
Project on Service Operations Optimization – Apr 2024
Used Six Sigma, Pareto Analysis, and Agile to optimize workflows in security services, improving efficiency.
Social Media and Digital Marketing Live Project – Mar 2024
Executed a targeted Instagram ad campaign for an event management firm to increase website traffic, impressions, and engagement.
Tracked key metrics like CTR, engagement rates, and website visits using analytics tools for improved ROI.
Project Management Project – Textile Upcycling Innovation Project (Reliance Trends) – Feb 2024
Implemented Agile and Scrum methodology to manage CSR projects like textile upcycling and green store initiatives, promoting sustainability and customer engagement.
Social Innovation Program – Nov 2023
Boosted donor engagement by 30% and admissions by 25% at Rhythm of Life NGO through lead generation and conversion reports.
Research Paper: Factors Influencing the Adoption of Digital Payment Systems in India – Dec 2023
Conducted primary and secondary research; used prescriptive analytics to assess user trust, security, and adoption drivers.

Certifications

Google Analytics Certification (Google Skillshop)
Google Ads Certification (Google Skillshop)
Pre-Sales & Sales Enablement Certification (LinkedIn Learning)
Consultative Selling Certification (HubSpot Academy)
Data Storytelling with Power BI (Coursera)
Introduction to Digital Marketing (Coursera) – SEO, Social Media Marketing, PPC, CTR
Course on Operation Management (Udemy)

Achievements & Certifications

Academic Achievements & Certifications

Winner of the International Conference at SOIL SOBD for a research paper in the Finance domain.

Extra-Curricular Achievements

Member of the senior magazine committee as a graphic designer at SOIL School of Business Design.
Co-administered a creative social media page, leading a team of 50+ members to design engaging digital content.
Tracked and optimized reach, impressions, and engagement metrics using Meta Business Suite for improved campaign performance.
Member of All Bengal Art Society (NGO) and worked with a government-certified orphanage (food drive, art workshop).

Language Known

English
Hindi
Bengali

Academic Qualification

Degree	Institute/University/Board	Year	Percentage
Post Graduate Diploma in Management	SOIL School of Business Design	2023–2025	Pursuing
Bachelor’s in Science (Physics)	Vidyasagar University, Midnapore	2018–2021	74.9%
Higher Secondary School (XII)	R.B.M. School, Jhargram (WBCHSE)	2017–2018	84.6%
Secondary School (X)	R.B.M. School, Jhargram (WBBSE)	2016	90%